Our Story

We were raised with a love of food and outdoor cooking – whether it’s a pig in the ground or over a campfire it’s how we rolled. Our outings were always punctuated with a trip to a restaurant he wanted to try. It wasn’t high-brow but we thought we were living the high life – smorgasbords and the old Tahitian restaurant.

We started creating and making rubs as a way to cook delicious food in a quick and easy way – over 30 years ago. In the early days we shared our spice rubs with friends and family. Over the years they convinced us to start selling them and Rockin' Rubs was born.

Our rubs are made in California in small batches by a few fabulous workers. We use the freshest and finest ingredients money can buy. We hope you’ll enjoy them as much as our friends and family do.